Jason started his practice, Gershenson Law, in 2013. His Brooklyn upbringing, Miami education, and previous business ventures gave him a dynamic approach to business law practice. His goal is to further energize Portland’s talented business community and to build trusted relationships with his clients.
What is your company?
Gershenson Law LLC, is a law practice designed to serve the Portland startup and business community.
How did you come up with the idea?
Experiencing the transformation from idea, to concept, to a functioning company for the first time inspired me to work in a business-related field with my practice.
Where did you find your first customer?
While looking for an office space, I mentioned that I was starting a law practice and someone’s ears perked up… my first client.
How did you determine your target market?
During my previous venture, I met a bunch of other business owners. I loved the exchanges we had, and thought they would be amazing to work with. Also, I saw opportunities to do creative legal work with entrepreneurs.
What are you currently doing to reach them?
Attending meetings and social gatherings for startups, businesses, and technology. I care for these communities, so I believe it’s important that I’m in tune with them and stay current on what their needs are.
How much did you start up with?
I started with $3,500 and a Macbook Pro.
Did you bring on investors, get loans, or grow naturally?
The business grew naturally.
What’s the best advice someone has given you?
Give your best to everyone without expectation of anything in return.
What are your keys to staying productive?
Early mornings, exercise, and a semi-functional to-do list.
When you started, what was one thing you wish you knew?
I wish I knew this is a 24/7 job. Sometimes a client will call needing a document drafted on short notice, or urgent advice late at night. Whenever something comes up, I want to know.
What resources or books do you refer to regularly?
Has your company experienced any close calls or lucky moments?
I’m lucky to be doing something that I enjoy.
Also, I share an office space with a great group of people.
What does success mean to you?
Leaving the Portland business community better than how I found it and creating great outcomes for my clients.
Where would you like to see your business 5 years from now?
I would like my business to be recognized as the most nimble, adaptable, and capable business law practice in Portland.
What do you need help with?
Sticking with just one software program for managing the practice.
Whenever something new comes out, I want to try it.
How can people find you online?