I am a niche service provider in a specific industry. How can I find customers when I narrow my focus?

The flaw of a lot of service providers is that they feel in order to build their business, they have to offer more services. It’s better to be an expert in one area than a dabbler in many different areas. With that said, here are a few things you can do:

  • Go to specific trade shows in that industry.
  • Partner with complementary service providers that are already serving that industry.
  • Ask for referrals. The people who operate in an industry usually mingle with one another. Perhaps a connection can be made from a current client to a friend in a non-competing business.

Posted in: Finding Customers