Buzz words are a very real and very common affliction.
When pitching, people want to convey they’re the experts.
In doing so, they fluff their words to show they know how people in the industry talk.
Unbeknownst to them, buzz words are rarely (if ever) used in a regular conversation.
Find a cynical person to point out when you’re using a buzz word. Make sure they do know the difference between a technical industry standard word (there is a difference).
OR… you can run your pitch through this resource:
Posted in: Communications